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Please use this identifier to cite or link to this item: http://hdl.handle.net/20.500.12710/23217
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dc.contributor.authorGoma, Ludmila
dc.contributor.authorCazacu, Agafia
dc.date.accessioned2022-12-08T10:02:06Z
dc.date.available2022-12-08T10:02:06Z
dc.date.issued2020
dc.identifier.citationGOMA, Ludmila, CAZACU, Agafia. Comunicarea de marketing în managementul maladiilor netransmisibile. In: Sănătatea, medicina şi bioetica în societatea contemporană: studii inter şi pluridisciplinare = Health, Medicine and Bioethics in Contemporary Society: Inter- and Pluridisciplinary Studies: mater. conf. șt. internaț., ed. a 3-a, 06-07 noiembrie 2020. Chişinău: Print-Caro, 2020, pp. 337-345. ISBN 978-9975-56-805-0.en_US
dc.identifier.isbn978-9975-56-805-0
dc.identifier.urihttp://repository.usmf.md/handle/20.500.12710/23217
dc.description.abstractConsidering that noncommunicable diseases are the result of a combination of factors (including environmental and behavioral) and can be prevented by eliminating risk factors, this paper proposes the application of health care marketing in health promotion activities. Certain strategies and techniques are proposed, addressing communication messages and promoting pro – health behavior that can contribute to improving public health. It was established that in the town Chisinau, the prevalence of noncommunicable diseases in 2016-2018 is increasing, the incidence is higher in the population of children than in the population of adults, the most common diseases in both cases being the respiratory system. Morbidity is higher in the rural sector of Chisinau. In all the researched districts, the main causes of morbidity among adults are cardiovascular and respiratory diseases. More than half of the respondents state that they do not follow a balanced diet and an optimal work and rest regime. At the same time, they do not practice physical activity and in their free time he prefers predominantly sedentary activities. The most truthful source of information is the conversations with the medical workers, but in only 25.8% of the medical workers provide information on the prophylaxis of diseases and the importance of a healthy lifestyle. Regardless of how they receive information, 58% do not tend to change their behavior at all. The interviewees consider the communication in the medical system as very important (60.6%), important (29.5%), of medium importance (9.8%), unimportant (0).en_US
dc.language.isoroen_US
dc.publisherMinisterul Sănătății, Muncii și Protecției Sociale, Universitatea de Stat de Medicină şi Farmacie „Nicolae Testemiţanu”, Catedra de filosofie şi bioetică, Centrul Național de Bioetică din Republica Moldova, Asociația pentru Filosofie din Republica Moldovaen_US
dc.relation.ispartofSănătatea, Medicina şi Bioetica în societatea contemporană: studii inter şi pluridisciplinare: Conferinţa Ştiinţifică Internaţională, ediția a III-a, 06-07 noiembrie 2020en_US
dc.titleComunicarea de marketing în managementul maladiilor netransmisibileen_US
dc.title.alternativeMarketing communication in the management of noncommunicable diseasesen_US
dc.typeArticleen_US
Appears in Collections:Sănătatea, medicina şi bioetica în societatea contemporană: studii inter şi pluridisciplinare: Materialele Conferinţei Ştiinţifice Internaţionale, ediția a III-a, 06-07 noiembrie 2020

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