Abstract:
Considering that noncommunicable diseases are the result of a combination
of factors (including environmental and behavioral) and can be prevented by eliminating risk factors, this paper proposes the application of health care marketing
in health promotion activities. Certain strategies and techniques are proposed,
addressing communication messages and promoting pro – health behavior that
can contribute to improving public health. It was established that in the town Chisinau, the prevalence of noncommunicable diseases in 2016-2018 is increasing, the
incidence is higher in the population of children than in the population of adults,
the most common diseases in both cases being the respiratory system. Morbidity is
higher in the rural sector of Chisinau. In all the researched districts, the main causes of morbidity among adults are cardiovascular and respiratory diseases. More
than half of the respondents state that they do not follow a balanced diet and an
optimal work and rest regime. At the same time, they do not practice physical activity and in their free time he prefers predominantly sedentary activities. The most
truthful source of information is the conversations with the medical workers, but
in only 25.8% of the medical workers provide information on the prophylaxis of
diseases and the importance of a healthy lifestyle. Regardless of how they receive
information, 58% do not tend to change their behavior at all. The interviewees consider the communication in the medical system as very important (60.6%), important (29.5%), of medium importance (9.8%), unimportant (0).
